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Boating Industry

"Annual research undertaken by BMF/RYA/Sunsail indicates that 4 million people (2004 study) regularly participate in boating and watersports on UK coastal waters and inland waterways. A significant sector of industry has developed to serve the needs of this growing market. Marinas and boatyards, both on the coast and inland, along with inland hire fleets contribute significantly to UK tourism"
- www.rya.org.uk

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Internet

Internet sales have grown. Last Christmas over £7.66bn was spent on buying over the net; up 54% on 2005. Approximately 3.9 percent of visits to British online retailers' sites yield purchases (Story and Pfanner, 2006).

It is therefore not surprising that the online advertising market is booming; breaking the £2bn barrier in 2006. this is a huge increase from 2004, where the online advertising take reached £653.3m, a 60% rise on the previous year's £407.8m figure. The Interactive Advertising Bureau (IAB) states online advertising revenue has grown more than fourfold since 2000, mainly due to the rapid growth in the number of homes using high-speed broadband connections.

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Media buying agencies, such as Group M, forecast that "the internet could account for 25 percent of British ad spending by 2010. That would place it ahead of television, which accounts for just more than 20 percent now".